People’s idea of Jamaica as a laid-back place where people stroll down beach going “Ya mon” to each other, and where tourists sit in little cafés sipping tea next to locals, really only exists in Negril. Though this little town on the cliffs is nearly as touristy as Montego Bay, it’s got an authenticity and accessible local element about it that people just love. Activities range from the new Dolphin Cove to Chukka ATV tours at Sandy Bay. Sunset at Rick’s Café is more than just a tourist tradition, it’s a legend.