The New Orleans location of this stop on Allen's tour will be announced soon. All registered attendees will receive an email update once the location is confirmed. Please note that it will be within New Orleans city limits.
This is a paid ticketed event. All tickets include a copy of Allen's memoir 
Misunderstood,
 with the higher level tickets including a signed copy of the book and a meet and greet with Allen. Register soon because space is limited.
A compelling and candid memoir from Allen Iverson, the NBA’s most misunderstood Hall of Famer, detailing his tough childhood in Virginia, his entry into the league as the number one overall pick, and his controversial, culture-changing pro basketball career.
A searingly honest, surprisingly moving memoir from NBA legend and cultural tastemaker Allen Iverson, best known for his record-breaking seasons on the basketball court, god-like status in Philadelphia, controversial outbursts, and groundbreaking fusion of fashion with sports.
In 
Misunderstood
, Allen Iverson shares in searing clarity and touching candor his meteoric rise from impoverished child in the Virginia projects to high school champion to Georgetown University protégé of legendary coach John Thompson, and finally to NBA All-Star and Reebok’s Vice President of Basketball.Allen Iverson is a household name—Boomers and Gen Xers watched his decades-long run as a scrappy, tenacious basketball player on the Philadelphia 76ers who redefined the sport’s style (both fashion-wise and playing-wise), while millennials and Gen Zers are perhaps more familiar with his Reebok line’s resurgence in popularity, his callout in Post Malone’s viral hit “White Iverson,” and for being the namesake of Kendall Roy’s son on 
Succession
. Part athletic legend, part fashion icon, part hip-hop muse, Iverson was one of the first celebrities to fuse lifestyle, culture, and sports.But while everyone may know his name, few have seen behind the curtain on Iverson’s tumultuous life. 
Misunderstood
 lifts the veil and brings you into the mind of the pugnacious, ultra-talented misfit whose foremost goal, more than fame or fortune, was always to lift his family and friends out of poverty and violence. In his memoir, Iverson explores how he completely shattered the mold dictating what an NBA star could be in the 1990s and 2000s, all while dealing with legal troubles and personal traumas that only contributed to his sense of individualism and star power. This is the unforgettable story of a trailblazer who not only changed the game of basketball but rewrote the rules of what it means to rise, fall, and rise again while staying unapologetically true to himself.
INSPIRATIONAL STORY:
 From an early age, Iverson showed incredible athletic talent, leading both his high school football and basketball teams to the state championships. He achieved all this despite a difficult home life--Iverson was raised by a single mother in the projects and bounced between living situations, even staying with his coaches when his mother couldn't support him. He saw his friends and peers succumb to drug dealing and addiction, and he witnessed gun violence and stabbings. He was forced to grow up quickly, yet somehow he always maintained his positive outlook on life and his focus on basketball.
NEVER-BEFORE-TOLD DETAILS:
 Despite decades in the limelight, Iverson has rarely spoken publicly about details of his private life, including his brief incarceration at age seventeen for charges he was later exonerated of, the trauma of witnessing violence as a child, his profound loyalty to his hometown friends and family to whom he credits his success, his long marriage to his high school sweetheart, the murder of his best friend, and the notorious on-court and 
press conference outbursts
 that shot him to viral fame (before social media even existed). In his memoir, Iverson addresses it all with refreshing candor, his trademark humor, and a healthy dose of hindsight.
LEGENDARY NBA STATUS:
 Despite never winning an NBA Championship, Iverson is still regarded as one of the top NBA players of all time, particularly to his loyal Philadelphia 76ers fanbase. He won Rookie of the Year in 1996, among a stacked class that included Kobe Bryant, Ray Allen, and Steve Nash; was an eleven-time NBA All-Star; and was the NBA's MVP in 2001. He stands a mere 6'0", making him shorter than the average NBA height of 6'6", but his speed, versatility, and tenacity, combined with revolutionary cross-over moves, made him one of 
the NBA's all-time best ballhandlers
. (5/2/2025)
Allen Iverson
 played for fourteen seasons in the NBA, during which he was Rookie of the Year, MVP, and eleven-time All Star. He was inducted into the Naismith Memorial Basketball Hall of Fame in 2016. In 2021, Iverson was selected to be part of the “NBA 75,” a group of the seventy-five most important players in the league’s first seventy-five years, thus cementing his status as one of the sport’s best players. Know equally for his aggressive, fast play style and groundbreaking integration of fashion and self-expression into sports, Iverson helped to usher in the age of hyper-individualistic sports personalities and shaped American culture in the late 1990s and early 2000s. Iverson has had a career-long partnership with Reebok, for whom he now serves as Vice President of Basketball.
Ray Beauchamp
 has been a criminal defense attorney in New York for the last fifteen years, having advocated for the rights of indigent people at the Legal Aid Society in Manhattan and the Bronx. Prior to Legal Aid, he clerked in the Second Circuit and served as managing editor of the Fordham Law Review. And prior to all that, he was a kid in West Philly, developing and nurturing a deep love of the 76ers.
PSA
 - Personal devices including cameras are not allowed to be used during the meet & greet. No selfies. A professional photographer will capture a posed photo with you  and Allen for immediate download via QR code. Allen will not be signing memorabilia. 
Information Source: Baldwin & Co. | eventbrite

Orleans Parish

United States

New Orleans

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Allen Iverson Author Talk and Book Signing | 1030 Elysian Fields Ave

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