Bob W Stockholm Norrmalm

After comparing several Bob W properties, I decided to stay at Bob W Norrmalm — and I’m so glad I did. My experience here was so positive that it actually made me curious to try their other locations in the future. The digital check-in process was seamless and convenient, making the entire stay feel effortless from the start. I hadn’t realized there was a shared kitchen available, which was a pleasant surprise. It was well-equipped and made it easy to prepare simple meals or cold food during my stay. While the room was compact, it was thoughtfully designed and full of Bob W’s distinctive character. It gave me a genuine sense of Stockholm’s modern lifestyle and atmosphere. Overall, it was a comfortable and memorable stay, and I would happily recommend it to other travelers.

Location is great and room is spacious, but please note that room service is chargeable. There is a laundromat that can be used for free and towels that you can replace by yourself.

A great location for visiting the city. The 6th floor room was comfortable and had all the kitchen equipment we needed for our 2 night stay. Reasonable size fridge and everything worked. The downside was the leaking, actually flooding shower. It ended up as a wet room with at least 6 cm water all over the bathroom floor. But we solved it by going down to the laundry room and retrieving towels to mop it all up each day! We weren’t disturbed at night by any noise. The beds were low to the ground but comfortable. People appeared to be using the main kitchen to cook meals. This was clean and tidy. I would stay again. You get what you pay for!

Bob W is a completely contactless, diffused establishment with no physical reception desk and no on-site staff after certain hours. All communication must go through WhatsApp or online messaging. While the front-line support staff were initially helpful, the management's handling of issues afterwards was poor and dismissive. WhatsApp support responses often took over 20 minutes when assistance was needed. ​Here is a breakdown of the key issues during my stay: ​Confusing Check-in: The keypad instructions provided for the main door included a number followed by a hashtag (#). However, the room door did not have a #. After the code failed to open my room, I had to contact support while tired with my luggage. It turned out I was supposed to use an arrow symbol instead of a hashtag, a detail never communicated. ​Ignored Accessibility Requests & Unsafe Advice: Ahead of time, I requested that cutlery and crockery be placed on the worktop because I am short (5ft). Upon arrival, everything was stored high on top of a cupboard out of my reach. When a staff member finally came to move them down, she told me I wasn't that short and suggested I stand on a chair to reach them,a clear health and safety hazard. The microwave was also placed too high for a 5-foot person to use comfortably. ​Inoperable Gym Card: I requested gym access thrice before arriving. On my first morning, I woke up early to use the gym before exploring the city, only to find the card provided did not work. I had to walk back, report it, and wait for a replacement to use the following day. While they eventually agreed to refund a day's stay for these inconvenience, basic checks should have been done before my arrival. ​Faulty Electronics & Dismissive Management Response: The TV volume could not be turned up (attempting to turn it up muted the sound), and the screen froze repeatedly within minutes. I sent video proof to management. Instead of resolving it or providing an appliance manual (there were no guides for any electronics in the room), management responded post-checkout with a patronising message stating that "technology can be tricky" and offering to show me "how the controls work." In a completely unstaffed hotel with no reception, leaving clear instructions is essential. ​Smelly Soft Furnishings: Two blue cushions on the bed had a noticeable foul odor, so I set them aside. Management claimed post-checkout that they inspected them and found no smell, completely dismissing my report. ​Misleading Amenity Descriptions & Impractical Layout: The room was advertised with dishwasher tablets, yet there was no dishwasher in the studio room,only a hob, microwave, and fridge with no freezer compartment. For anyone planning to cook, the space is impractical: the table is extremely tiny, with the tea tray taking up a third of the usable surface. ​Unsecure Storage: The luggage storage room uses a code shared among all guests, meaning anyone staying at the property can enter the room where belongi

The room does not match the listing photos. It is significantly smaller and laid out differently from what is shown. The booking describes the room as being on the 3rd floor; it is in fact at ground level, which affects both privacy and noise. Getting in requires entering a code three times on three different terminals that look nothing alike, with no signage and no staff on site — confusing in daylight, worse at night. When we raised these issues with the property, we were told nothing could be done. I would not book here again, and I would advise treating the listing photos with caution.