Zhejiang Jiaxing Puyuan | A Unique Way to Experience the Fashionable Ancient Town

This is one of the rare places in Jiangnan where "tradition and trend coexist"! Puyuan Fashion Ancient Town combines the gentle charm of small bridges and flowing water 🌊 with the vibrant appeal of fashion and art. Save this guide and start your check-in now~ Address: Puyuan Town, Tongxiang City, Jiaxing Admission: Free (some attractions charge separately) ☀️ Must-Visit Attractions - Puyuan Fashion Center 👗: A collision of modern glass architecture and ancient residences, frequently hosting fashion shows and original design exhibitions. Shop at original designer stores and unlock the "trendiness within the ancient town." - Song Street Morning Market 🏮: Preserves the layout of Song Dynasty streets, with bluestone paths reflecting Ming and Qing old houses. The street hides various special snacks, and a morning stroll is full of lively local atmosphere. - Fushan Temple 🍂: The temple’s thousand-year-old ginkgo tree is eye-catching, gradually turning yellow in early December. The 5th-floor viewing platform is a great spot to capture sunsets and autumn colors of the ancient town. - Puku + Pufu Treasure Museum + Yunxiang Yishang 📜: These three exhibition halls connect the historical context of Puyuan clothing, offering an immersive experience of traditional culture. ☀️ Must-Try Foods - Meigan Vegetable Pancake 🥞: A popular street snack, handmade dough wrapped with meigan vegetable and minced meat, baked over a charcoal stove until the crust is crispy and savory, hitting your taste buds perfectly. - Puyuan Sauce Duck 🦆: A local signature flavor, free-range mallard duck slowly braised with traditional soy sauce and yellow wine. The meat is firm but not dry, with a rich and sweet soy aroma. - Jiangnan Creative Tea Snacks 🍵: Exclusive to creative restaurants in the ancient town, both visually appealing and delicious, best enjoyed with clear tea for a super relaxing experience. ☀️ Two-Day One-Night Itinerary - DAY 1: Morning visit to Puyuan Fashion Center to pick out unique clothing; afternoon take a punt boat tour of the ancient town 🚣‍♀️, check in at photo spots like Fushan Temple and Beigeng Tower; evening head to Siwan Street, participate in NPC interactions to earn Jiaozis, and watch intangible cultural heritage night shows like water fire dance and acrobatics. - DAY 2: Morning immersive visit to the three major exhibition halls to explore clothing culture; afternoon stroll through Xufang Zen Garden, admire ancient architecture and autumn scenery; evening climb Fushan Temple viewing platform to capture the sunset beauty. ☀️ Super Practical Tips - Transportation: Drive directly using navigation to "Puyuan Fashion Ancient Town"; take the high-speed train to Tongxiang Station, then a 20-minute taxi ride; from Hangzhou Xiaoshan International Airport, transfer to high-speed train or taxi. - Accommodation: The ancient town offers options like celebrity-style hotels, designer homestays, and waterside inns. Staying overnight lets you experience the different vibes of day and night.