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Sustainable Travel Survey

Today, sustainability is an increasing concern for many. We want to understand what matters to you! All results will be anonymous and used to inform Trip.com Group's future practice. We are glad to have World Wide Fund for Nature provide content support for the survey. Thanks for sharing your view.

1. How important is it to you to travel sustainably?*

Very important
Moderately important
Neutral
Not very important
Not important at all

2. Which of the following do you consider to be a sustainable travel practice? (Select all that apply)*

Reducing consumption of single-use products
Reducing food waste
Carbon offsetting
Using "greener" modes of transport
Travelling locally/taking short-haul travel
Booking travel options with a recognized sustainable label
Supporting local businesses
Respecting local culture and heritage
Participating in wildlife conservation activities
All the above
Other (please specify)

3. Why do you think people might opt for sustainable travel options?(Sustainable travel options include eco travel routes, certified green hotels, energy-saving options, products with sustainable labels, etc.)*

They care about the impact of travelling and future generations
It improves their travel experience
Peer or societal pressure
Because it's trendy
Other (please specify)

4. What aspects of sustainable travel do you care about the most? (Select up to two options)*

Environmental aspects – such as energy/waste reduction, carbon offsetting
Biodiversity aspects – such as protecting wildlife habitats and refusing to consume protected wildlife and related products
Economic aspects – such as supporting local businesses and communities
Cultural aspects – such as preserving local culture and heritage
Societal aspects – such as improving local income
Other (please specify)

5. Who should take the most responsibility for reducing the negative impact of tourism? (Select up to two options)*

Individuals
Communities
Governments
Travel industry
NGOs
It's a shared obligation

6. Has the pandemic made you want to travel more sustainably?*

Yes, very much so
Yes, somewhat
No, it hasn't had an impact

7. When booking online, how regularly do you see sustainable travel options available?*

Always
Occasionally
Never
Not sure

8. Do you actively look for sustainable travel options when booking online?*

Always
Occasionally
Never
Not sure

9. Have you practised any form of sustainable travel in the recent years?*

Yes, always
Yes, occasionally
Never
Not sure

10. How likely are you to book sustainable travel options in the future?*

Very likely
Somewhat likely
Unlikely
Not sure

11. What practices below, if any, can be considered ways to protect wildlife during travel? (Select all that apply)*

Not purchasing illegal/endangered wildlife or wildlife products
Not participating in activities that may potentially hurt or abuse animals (such as wildlife hunting or animal shows)
Not participating in activities that may cause ecological imbalance
Staying on marked trails when visiting natural reserves
None of above
Other (please specify)

12. How willing are you to pay to offset your carbon footprint when booking a trip?*

I always pay to offset my carbon footprint if the booking platform offers me the option
If the price is acceptable, I'd consider paying to offset my carbon footprint
I'm not willing to pay the extra expense
I've never been offered this option
I don't know what carbon offsetting is

13. How much of a higher price are you willing to pay for a sustainable option?*

I'm not willing to pay a higher price
Up to 5% of the total cost
5%–10%
10%–20%
More than 20%

14. What difficulties (if any) have you faced when travelling more sustainably? (Please select up to two options)*

I haven't run into any difficulties
Sustainable travel and/or carbon-offsetting options are too expensive
Lack of sustainable options
Sustainable travel options aren’t clearly labelled
I'm unsure what’s considered a sustainable travel option/if they’re reliable
Other (please specify)

15. What do you think online travel websites/providers should do to encourage sustainable travel? (Select all that apply)*

Clearly label sustainable travel options
Make it easier to filter and find sustainable travel options
Provide options for offsetting carbon emissions
Offer incentives for users
Develop attractive, sustainable travel experiences (such as eco-tours)
Financially support and encourage business partners to practice sustainability
Other (please specify)

16. Would you be more likely to use an online travel website/provider that offers sustainable options?*

Yes
Possibly
No

17. What's your gender?*

Male
Female
Other
I prefer not to say

18. What's your age?*

Under 18
18-25
26-35
36-45
46-55
56-65
Over 65

19. Which country/region do you live in?*

Singapore
Mainland China
Hong Kong/Macau (China)
Thailand
Malaysia
Vietnam
India
South Korea
Japan
United States
Canada
Spain
Italy
United Kingdom
France
Germany
Other (please specify)

20. What's your highest level of education?*

High school
Bachelor's degree
Master's degree
Doctoral degree
I prefer not to say