"Saudi is the authentic home of Arabia, a destination of redolent of the mystique and romance of ancient civilizations, rich in iconic locations and unexpected stories delivered with the unparalleled hospitality for which Saudi people renowned." – Fahd Hamidaddin, CEO, Saudi Tourism Authority
From Al Jouf in the north to Jazan in the south, travellers will find arid deserts and lush valleys, clear seas and rugged mountains, ancient archaeological sites and modern architecture, haute cuisine and street food.