Did you know the letter 'e' in the Heineken logo is rotated slightly to look like it's smiling? Find out the secrets of one of the world's most popular beers at the Heineken Experience. The beer was brewed at this site from 1864 until 1988, when production moved to a larger facility. Now you can take a self-guided interactive tour through the story of Heineken, where you'll discover the company's history and learn about its brewing process. Watch some old Heineken advertisements and see the evolution of one of the world's best-loved brands. And of course, complimentary ice-cold Heineken beer awaits at the tour's end! What could be better?
Address: Stadhouderskade 78, 1072 AE Amsterdam
September to June: Monday to Thursday 10:30-19:30 (Last admission 17:30); Friday to Sunday 10:30-21:00 (Last admission 19:00)
July to August: Monday to Sunday 10:30-21:00 (Last admission 19:00)
December 24 to 31: 10:30-16:00 (Last admission 14:30)