Eslite Bookstore integrates books, shopping, apparel, and fine dining into one. It used the "chain but not duplicate" Eslite experience to create a cultural brand for Taipei urban imagery and lifestyle, and in the process it became a trend-setting international cultural exchange platform. Eslite Bookstore holds various exchange activities year round such as new-book launch, old-book auctions, performance arts, etc. This serves to build a closer relationship between readers and the store. Different book zones are designed with different atmospheres. The second floor's magazine and new-book zone is designed with a rotation motif that conveys a sense of diversity.