It's all about the flavor! If you have never been there, just give it a try, the food is excellent. Fresh ingredients, consistently good. Great, friendly service. I'm surprised this place is not packed every day for lunch and dinner. It suffers a bit from its location on Danziger. In terms of food quality, it's right up there with anything else you might find in Berlin, and I have not tried them all, but it's the best Pho west of Hanoi.