The museum is based on a love story. Kemal falls in love with the girl Fusong, but their love has not blossomed. Kemal collects everything that his sweetheart touches, including salt vase, puppy display, thimble, pen, hairpin, ashtray, fan, perfume bottle, handkerchief, brooch, and 4213 cigarette ends. It took Kemal 15 years to walk through 1743 museums and create a unique museum of innocence in memory of his lost love.