Myeong-dong is a well-known neighborhood in Seoul famous for its shopping and nightlife. Visitors flock to the area for the brightly lit neon signs and the luxury brands. There is also a thriving street food culture, with many vendors offering a range of dishes to suit anyone’s pallet. Bargain hunters need not worry, there is plenty to uncover via a little digging. Overall this is one of Seoul’s most popular areas and certainly something you want to see.