Shangjin Caishen Valley

Shangjin Caishen Valley is a tourism project developed by Ningbo Century Prosperity Tourism Development Co., Ltd. Located in Shangjin Village, Chalu Town, Ninghai County, Zhejiang Province, it is a 1-hour drive from Ningbo Lishe Airport, 24 km from both Sanmen High-Speed Railway Station and Ninghai High-Speed Railway Station, and 1 km from the Ninghai South Exit of the G15 Shenhai Expressway. With a total planned area of 8,200 mu, it is a key project at the county, municipal, and provincial levels. The attraction centers around Fan Li, the ancient merchant sage and philanthropic pioneer, and leverages the auspicious location of Shangjin Valley to create a unique blend of traditional Chinese culture and scenic views through thoughtful design and operation. It aims to be a "high-standard," "smart," and "cultural" tourism destination integrating ecological conservation, vacationing, leisure wellness, conference activities, and commercial shopping.

The phase one main attraction project covers an area of approx. 2,800 mu, with an investment of nearly CNY 2 billion. It includes multiple parking lots, a commercial street, a travelers service center, the attraction's Golden Bay Bridge, China Dream Square, Chinese dragon pillars, themed sculpture square, merchant culture hall, cultural corridor, Xishi Flower Street, statues of scientific giants, statues of business tycoons, statues of renowned overseas Chinese, statues of elite representatives from various domestic industries, a children's play area, and a night light show. The attraction features deep valleys, winding paths, clear waters, and picturesque scenery. The night light show dazzles with vibrant colors, creating a dreamlike atmosphere.