Generative AI and chat search will continue to upend digital marketing as we know it. The inbound marketing playbook is in decline. Exploring how we got here is crucial for adapting to what comes next. Shifts in technology and consumer search behavior that initially supported inbound marketing now threaten to kill it off. 
Join SEO and AI expert Dale Bertrand on 
May 7th at 6:00 PM at the CIC Boston (50 Milk Street in Boston)
 for a session on how to seize Google's shift to generative AI as an opportunity to pull ahead of your competition—to position your brand for upcoming shifts in technology and consumer behavior—as the inbound marketing playbook is rewritten.
Space is limited, so sign up now!
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About Dale Bertrand
Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences, leads corporate training events and serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas, Exxon Mobile and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.
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Format of the Event:
Networking: 6:00-6:20 PM
Opening Remarks: 6:20-6:30 PM
Session: 6:30-7:30 PM
Open Networking: 7:30-8:00 PM
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Sponsorships
Want to become a sponsor of this event or a future AMA Boston event? Reach out to sponsorship@amaboston.org!
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About the American Marketing Association (AMA) Boston:
The American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences, learn about the latest marketing trends, and build a powerful professional network. AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org.
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Any questions? Please reach out to us at
 
theoffice@amaboston.org
!
Information Source: AMA Boston | eventbrite

Suffolk County

United States

Boston

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Time:	May 7, 2025 (UTC-4) ENDED
Location:	CIC Boston

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Generative AI: The Rise, Fall, and Rebirth of Inbound Marketing | CIC Boston

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