Noritake was founded in 1904 (Meiji 37) with the aim of manufacturing dinner sets for export. A dinner set is a set of tableware with a set size and purpose for the number of people. Since successfully manufacturing such sets in 1914 (Taisho 3), the company has developed and sold shapes and patterns to meet market needs.
At times, the company has sought added value beyond the tableware's original function and design in order to provide products that are in line with the times.
This trend accelerated after the period of high economic growth. When consumers had the financial means to spend on interior design, Noritake sold ceramic reproductions of works by painters, calligraphers, and illustrators. In the mid-1960s, when the penetration rate of black-and-white televisions exceeded 90%, the company also began to produce melamine children's tableware decorated with characters from anime and puppet shows.
The 1970s marked an era of fashion and diversification of everyday items. Noritake, which places emphasis on developing high-value-added products that add color to life, began manufacturing and selling tableware in 1977 in collaboration with a famous fashion designer. This was the beginning of the boom in designer and character products in the ceramics industry. This led to an increase in design collaborations and joint development with artists and other companies.
In recent years, with the growth of content businesses such as manga and anime, the needs and target demographics of character products have expanded. The expansion of sales networks with the spread of online services has increased consumers' options, and products are increasingly required to have value other than functionality and a story. Against this backdrop, collaborations that utilize the mutual advantages of companies are not uncommon.
During its long history, Noritake has cultivated the technology to commercialize high-quality models with rich colors and delicate patterns. Enjoy the world of co-creation created by sharing the desire to utilize this to deliver products that resonate with your heart.

Nagoya

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Time:	Jan 4–Dec 25, 2025 (UTC+9)
Location:	Craft Center Noritake Museum, 3 Chome-1-36, Noritakeshinmachi, Nishi-ku, Nagoya, Aichi Prefecture, Japan

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The Unknown Noritake: A World Born from Co-Creation | Nagoya

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