Wen Shu Fang

Wen Shu Fang Cultural and Creative Zone is a key project of Tianfu Jincheng in Chengdu, located within the historical and cultural conservation area of Wen Shu Yuan in Qingyang District. It is one of Chengdu's three major historical and cultural conservation areas. The Wen Shu Fang block serves as the core area of the cultural and creative zone, with a total planned land area of approx. 143 mu (approx. 95,333 m²) and a total construction area of approx. 168,000 m². Currently, Phase I (56 mu/6.5 million m²) and the eastern section of Phase II (28 mu/4.3 million m²) have been completed and are operational. Planning is underway for the western section of Phase II, covering approx. 52.6 mu (excluding Jin Shun Yuan) with a total construction area of approx. 60,000 m². Construction is scheduled to begin in 2026, with completion expected by 2028. Since its official opening in 2006, Phase I has been a vital gateway to experiencing Chengdu's culture. Phase II aims to preserve urban heritage while meeting the demands of consumption upgrades. Guided by the vision "Millennium Chengdu, Charming Wen Shu," the project continuously optimizes its layout through "new formats, scenes, brands, and models." It exemplifies immersive cultural tourism consumption by blending "old Chengdu's charm" with "new Chengdu's vibrancy," enhancing attractions like intangible heritage, Hanfu, tea culture, cuisine, hotels, national trend theaters, creative products, and entertainment. This integration fosters a consumption hub, boosting regional tourism, hospitality, dining, and other service sectors, ultimately creating a landmark for integrated cultural, commercial, and tourism experiences.