Although the city is small, it has eight five-star hotels and is one of the most densely populated cities in the world. There are more than 50 of the world's top luxury brands on Via Serlas, 300 meters long in the city center. The speed of new products is even faster than that of Paris. The price of high-end luxury apartments in St. Moritz is among the top 10 most unique and expensive properties in the world. Many wealthy, politicians, and royal members have fixed their holiday in St. Moritz every year.