POP LAND(Pop Mart Park, Pop Mart City Park, Pop Mart Theme Park, Pop Mart City Fun Park)

POP LAND is China's first immersive pop toy IP-themed park, meticulously created by Pop Mart and officially opened on September 26, 2023. The park covers approx. 40,000 square meters and is located in Chaoyang Park, Beijing, in the city center with convenient transportation, offering a lightweight urban leisure destination.

Upholding the brand philosophy of "creating trends and delivering joy," the park integrates large rides, themed carnival games, immersive performance interactions, IP-themed dining, limited-edition retail, family-friendly zones, and nature sightseeing. It is dedicated to providing "environmental emotional value" for visitors of all ages, creating "little joys in the city" and "the extraordinary in everyday life."

In spring and summer 2026, the park will undergo a major upgrade with "POP LAND adventure renewal," significantly expanding its play area. It will add 6 large rides, 17 themed carnival games, 2 new performance stages, 15 IP-themed dining spots, and 11 partnered merchants, along with opening three new themed zones. After the upgrade, the park's playability and immersion will be greatly enhanced, making every visit full of fresh surprises.

Overview of current core business formats and data:

Large amusement rides: 6 items (including drop tower, pirate ship, jumping machine, carousel, spinning swing ride, and sky train)

Carnival games: 19 in total (including original bubble street games and 17 newly added carnival games)

Family-friendly play space: The third-floor indoor "Fun bean playhouse" children's play area and the outdoor adventure forest large non-powered playground "Hatti's little hat park"

Performance activities: Year-round themed performances, seasonal activity-exclusive shows, Pop Mart star meet-and-greet, immersive theater "Journey of wishes"

Dining experience: 2 themed restaurants (MOLLY banquet hall, Happy food workshop) + 15 specialty outdoor dining spots, including SNOBBO's snow hideaway hut for dessert sales

Retail: Product sales points such as MOLLY's toy house, Little Sweet Bean self-service supermarket, and MOLLY's store, with exclusive park merchandise also available

Partner: 11 co-branded partner suppliers have settled in the park (Heytea, Peet's Coffee, Beiping Machine, etc., with seasonal menu updates for fresh experiences)

Featured service: birthday benefits, stamp collection check-ins, themed parties and corporate activity customization

The park will continue to offer more diverse trendy play experiences through its enriched IP scene matrix, making every visitor's trip an adventure beyond expectations.