Assuming the basics are good to excellent, I'm looking for the little things that make a difference. At Holiday Inn Express Augusta North, for me, those differences were extra-large screen television, instantaneous hot water in the bathroom, really strong water pressure in the shower and an above average breakfast selection. There was a disappoin**ent in the number and location of power outlets--which is surprising in a newer hotel. The staff was especially friendly and helpful, including retrieval of an item left behind and held until we could return and pick up later in the day. I definitely recommend this hotel and will be back when I'm staying in the area.