European style flower street is the first European style characteristic block in northern Jiangsu, designed by Chinese-American Rao and Mr. Ren, the whole block is built along the river by water, the total length is 800 meters, the total construction area is nearly 40,000 square meters. The whole block was upgraded and renovated by Yancheng Yannan High-tech Zone. On the basis of not destroying the original architectural form, according to the overall idea of "one street, one world, one store and one style", "flower" as the medium, and closely follow the positioning requirements of "young people" and "special dining". Using "flowers" and "green" to create a space atmosphere, "brand" and "creative" to shape the business form, and strive to create the most beautiful "urban living room" and "urban micro-tourism" destinations in Yancheng. It provides tourists with a brand-new experiential lifestyle to eat, travel, play and buy. Become a new city card in Yancheng.