Kowloon Tong is a wealthy area. It is known for low-density residential areas. The buildings are generally not too high. The most common is the sprawling villas. Because of the elegant environment and dense trees, it attracts many upper and middle class people to live. Moreover, in Kowloon Tong, there are many famous universities, a strong academic atmosphere, and it is not unusual for the price of residential units to soar by over 100 million. Whether it is social elites or business owners, they like to buy residential houses in Kowloon Tong.